Gund

Bring home a century of comfort with GUND, the premier maker of the world’s most huggable soft toys since 1898. For over 125 years, GUND has led the industry with its commitment to quality, safety and innovation, becoming the gold standard for nursery essentials and milestone gifts.

At Enchanted Toy Shop, our expanding range features a curated selection of GUND’s most beloved characters, from the uniquely slender Toothpick Bear to the classic, shaggy charm of Philbin. Known for their signature under-stuffing technique that makes them softer and more cuddly than traditional plush, GUND toys are designed with premium, luxury fabrics that are as durable as they are soft. Whether you are searching for a gender-neutral nursery addition or a lifelong first friend, a GUND creation is a gift of pure, timeless affection.
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Why Shop Gund?

  • The Huggable Standard: Over a century of craftsmanship ensures every bear is designed with the perfect weight and softness for meaningful cuddles.
  • Safety First: Our GUND range includes many pieces suitable from birth, featuring embroidered details and high-quality finishes that meet strict safety standards.
  • Unique Personalities: From the quirky, long-limbed Toothpick series to the round and fuzzy Philbin, there is a character to match every child’s personality.
  • Premium Textures: Uses luxury plush fabrics that provide a comforting sensory experience, aiding in emotional regulation and security for little ones.
  • Easy Care: Most GUND plush toys are surface-washable or machine-washable (always check the label), making them practical companions for real-life adventures.